Select Group Dubai 2026: Developer Spotlight — Marina & Downtown Specialist
Select Group has established itself as one of Dubai's most focused and reliable developers, specialising in two of the city's most prestigious locations: Dubai Marina and Downtown Dubai. With a portfolio that balances luxury residential towers with practical investment-grade properties, Select Group has earned a reputation for quality construction, strategic location choices, and consistent delivery.
For investors looking at Dubai's prime corridors in 2026, Select Group's projects warrant close attention. This spotlight covers the developer's background, key projects, investment potential, and what sets them apart in a competitive market.
About Select Group
Select Group is a privately held real estate development company headquartered in Dubai. Founded in 2002, the company has built a focused portfolio centred on Dubai's waterfront and downtown districts — a deliberate strategy that has allowed them to develop deep expertise in these high-demand areas.
Key Facts
- Founded: 2002
- Headquarters: Dubai, UAE
- Portfolio: 15+ completed and ongoing projects
- Specialty: Residential and mixed-use in Dubai Marina and Downtown
- Delivery record: Consistent on-time delivery across completed projects
- Notable: One of the few developers with a concentrated Marina portfolio
Select Group's approach differs from volume developers like Emaar or DAMAC. Rather than pursuing scale across dozens of communities, they focus on depth in premium locations — building multiple projects within walking distance of each other in Dubai Marina and Downtown.
Key Select Group Projects in 2026
Marquise Square Tower
Marquise Square Tower is Select Group's flagship Downtown Dubai project, offering luxury apartments with views of the Burj Khalifa and Dubai Fountain. The tower is designed for discerning buyers seeking a premium Downtown address.
- Location: Downtown Dubai
- Unit types: 1BR, 2BR, 3BR apartments and penthouses
- Price range: AED 1,800,000 – AED 8,000,000
- Handover: Q2 2027
- Key features: Burj Khalifa views, private pool, concierge service, premium finishes, smart home technology
Noor by Select Group
Noor is a luxury residential tower in Dubai Marina offering waterfront living with direct marina views. The project targets end-users and premium investors seeking a marina lifestyle.
- Location: Dubai Marina
- Unit types: 1BR, 2BR, 3BR apartments
- Price range: AED 1,400,000 – AED 4,500,000
- Handover: Q4 2026
- Key features: Marina views, private beach access, infinity pool, fitness centre, retail at podium
The Edge by Select Group
The Edge is a contemporary residential tower in Dubai Marina designed for young professionals and investors. It offers competitive pricing relative to other Marina projects while maintaining Select Group's quality standards.
- Location: Dubai Marina
- Unit types: Studios, 1BR, 2BR apartments
- Price range: AED 800,000 – AED 2,200,000
- Handover: Q1 2027
- Key features: Marina walk proximity, co-working spaces, rooftop lounge, smart home integration
Select Group Marina Residences
A collection of residential buildings within Dubai Marina, these established projects have been delivered and are fully occupied, demonstrating the developer's track record in the area.
- Location: Dubai Marina
- Unit types: 1BR, 2BR, 3BR apartments
- Resale prices: AED 1,200,000 – AED 3,500,000
- Rental yields: 5-6%
- Key features: Marina lifestyle, walk to beach, established community
Investment Analysis
Price Positioning
Select Group occupies the mid-premium segment in Dubai Marina and Downtown. Their pricing is competitive relative to the location quality:
| Project | Location | Avg. AED/sqft | Market Avg. AED/sqft |
|---|
| Marquise Square | Downtown | 2,200 – 2,800 | 2,500 – 3,500 |
| Noor | Marina | 1,800 – 2,400 | 2,000 – 2,800 |
| The Edge | Marina | 1,500 – 2,000 | 1,800 – 2,400 |
Select Group typically prices 10-15% below the top-tier developers (Emaar, Omniyat) in the same locations, offering a value entry point to premium addresses.
Rental Yields
Dubai Marina and Downtown are established rental markets with consistent demand from expatriate professionals and corporate tenants:
- Marina studios: 6-7% gross yield
- Marina 1BR apartments: 5-6% gross yield
- Downtown 1BR apartments: 5-6% gross yield
- Downtown 2BR apartments: 4-5% gross yield
While yields are lower than affordable areas like JVC, the trade-off is lower vacancy risk, stronger tenant quality, and better capital preservation.
Capital Appreciation
Properties in Dubai Marina and Downtown have shown steady capital appreciation of 5-10% annually over the past two years, driven by limited new supply in these mature neighbourhoods and strong end-user demand. Select Group's off-plan projects have historically appreciated 12-18% between launch and handover.
Payment Plans
Select Group offers structured payment plans designed for both investors and end-users:
Standard Plan (70/30)
- 20% on booking
- 50% during construction (quarterly installments)
- 30% on handover
Premium Plan (50/50)
- 10% on booking
- 40% during construction
- 50% on handover
Unlike some affordable developers, Select Group does not typically offer post-handover payment plans, reflecting the premium positioning of their projects.
Track Record & Delivery
Select Group has a strong delivery record, with all completed projects delivered on or near schedule:
- Select Group Marina — Delivered 2018
- Select Group Heights — Delivered 2019
- Select Group Pinnacle — Delivered 2020
- Select Group Tower — Delivered 2022
The developer's focused portfolio (fewer, larger projects) allows for better project management and quality control compared to developers juggling dozens of simultaneous launches.
Why Invest with Select Group in 2026
- Premium locations — Dubai Marina and Downtown are Dubai's most resilient property markets
- Competitive pricing — 10-15% below top-tier developers in the same locations
- Strong delivery record — Consistent on-time delivery builds buyer confidence
- Quality construction — Higher specification levels than budget developers
- Established rental market — Low vacancy rates and quality tenant pool
- Capital preservation — Premium locations offer better downside protection during market corrections
FAQ
Is Select Group a RERA-registered developer?
Yes. Select Group is fully registered with RERA and all projects are registered with the Dubai Land Department. Buyer payments are protected through government-regulated escrow accounts.
How does Select Group compare to Emaar?
Emaar is a larger developer with a broader portfolio and brand premium. Select Group offers similar location quality at 10-15% lower prices, making them a strong value alternative in Marina and Downtown. Emaar projects may command higher resale prices, but Select Group offers better yield-to-price ratios.
Are Select Group properties suitable for short-term rental?
Yes. Dubai Marina and Downtown are among the most popular areas for short-term rentals in Dubai. Select Group's Marina projects are particularly well-suited for Airbnb and holiday lets due to their waterfront locations and proximity to attractions.
What is the minimum investment for a Select Group property?
Studio apartments at The Edge start from approximately AED 800,000, while 1BR apartments at Noor start from approximately AED 1,400,000. These are competitive entry points for Dubai Marina freehold property.
Does Select Group offer post-handover payment plans?
Select Group typically does not offer extended post-handover payment plans. Their standard structure requires full payment by handover. This reflects the premium positioning of their projects and the developer's confidence in delivery timelines.
